FOR THE LOVE OF SANRIO & HELLO KITTY
Sanrio has created over 450 loveable characters since its inception in 1973. Most notably the little white cat known as Hello Kitty.
Originally founded in 1960 as the (Yamanashi Silk Company) The enterprise produced everything from silk to sandals, with a floral motif. It was noted that by adding a cute design to the sandals, popularity increased. The company then acquired the Japanese licensing rights to the Snoopy comic series. By 1973 the company was officially established as Sanrio.
Today, Sanrio includes the notable characters Keroppi, My Melody, Cinnamoroll, and the little black rabbit Kuromi as just a few of the favourites.
The Sanrio philosophy is "nakayoku". The meaning translates in English to "getting along together" Everyone wants to be happy. Sanrio believes in creating smiles one person at a time and spreading the circle of happiness even further afield.
Today Sanrio provides a variety of social, communication and gift products including collaborations with the eco-friendly company Baggu. And yes, you can even fly a Hello Kitty airplane from Chicago, USA to several destinations in Asia.
To see more from Sanrio + Hello Kitty click here
Absolutely love Sanrio and was so happy they collaborated with Baggu! Interesting information about Sanrio history’s too :-)
All of the Baggu products I’ve bought so far have all been great. Next time I see a pattern I like in these shopping bags or in the puffy glasses case, I’ll really need to jump on it because I’ve missed out in the past and they’re all limited edition.
Adorable pattern and super durable bags!
i love hello kitty and protecting the environment by reusing bags that are super cute