FOR THE LOVE OF SANRIO & HELLO KITTY
Sanrio has created over 450 loveable characters since its inception in 1973. Most notably the little white cat known as Hello Kitty.
Originally founded in 1960 as the (Yamanashi Silk Company) The enterprise produced everything from silk to sandals, with a floral motif. It was noted that by adding a cute design to the sandals, popularity increased. The company then acquired the Japanese licensing rights to the Snoopy comic series. By 1973 the company was officially established as Sanrio.
Today, Sanrio includes the notable characters Keroppi, My Melody, Cinnamoroll, and the little black rabbit Kuromi as just a few of the favourites.
The Sanrio philosophy is "nakayoku". The meaning translates in English to "getting along together" Everyone wants to be happy. Sanrio believes in creating smiles one person at a time and spreading the circle of happiness even further afield.
Today Sanrio provides a variety of social, communication and gift products including collaborations with the eco-friendly company Baggu. And yes, you can even fly a Hello Kitty airplane from Chicago, USA to several destinations in Asia.
To see more from Sanrio + Hello Kitty click here
It was so interesting reading a bit about the history of Sanrio, and I love how it has had such a resurgence in popularity. Thanks for writing about this, and love your offerings in your shop!
baggu literally made me fall back in love with sanrio🫶🏼 as a kid my mom “assigned” a character for each of her four daughters and now i get to do the same in my fam 🥹
Love me some baggu!
I was not a hello kitty girl when I was younger. But as I’ve gotten older, and I’ve had a daughter of my own, I’ve really come to love Sanrio and their philosophy. It’s cute, wholesome, and fun. Baggu collaborating with them was really just the icing on the cake. 🥹
I’m such a sucker for the BAGGU x Sanrio collaborations. I collected Sanrio from traveling relatives when I was a kid and so treasured those items. These invoke such childhood nostalgia in me whenever I see the prints and I especially love using them now that I have children of my own — passing down the Sanrio love! Thanks for carrying them ❤️